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This focus on our core business was a central part of OCAS’ new Strategic Plan, which our organization unveiled after extensive research alongside our higher education partners and an external consultant.

The following section explores how we innovated over the past year, along with how our Strategic Plan sets our course for the coming years.

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OCAS’ strategic review of our products, services, and how we support our partners in higher education began roughly two years ago. In 2022, we partnered with StrategyCorp, an Ontario consultancy with expertise in education, to help us review our current work and establish forward-thinking recommendations.

Throughout 2022, StrategyCorp and OCAS worked closely with key groups in the Ontario college system – including registrars and college leaders – to establish a ‘current situation analysis’ for OCAS and a clear path forward for the organization.

Strategic Review and Plan

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In early 2023, that exhaustive research resulted in OCAS’ new Strategic Plan, which focuses on the following five key areas:

  • Our vision
  • Our mission
  • Our values
  • Our strategic goals
  • Our operational goals
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Vision

To enable everyone to benefit from lifelong learning through Ontario colleges.

While OCAS’ innovative work is often complex, our vision is simple and deeply tied to our extensive history working in the college system.

Mission

We deliver application management services that support the journeys of prospective students. We also provide tailored solutions that contribute to the success of Ontario’s public colleges.

We were created by Ontario’s colleges to support those colleges. That remains a core part of our mission, even as the needs of learners change and technology evolves.

Values

The core beliefs behind our work focus on how:

  • We bring real joy to the work we do
    • We create moments to celebrate each other and our successes, and we take time to connect as people as well as a team.
  • We’re in this together
    • We’re a collaborative community made stronger by our differences. When we work together, and by extension with our partners, we treat each other with honesty, respect, and support.
  • We take pride in our craft
    • We’re confident in our expertise and are motivated to deliver with excellence on the commitments we make.
  • We create possibility
    • We don’t just see things the way they are today but envision what they could be in the future – and then we take them there.
  • We’re passionate about education
    • We believe in the world-changing impact of education, and we’re honoured to play a role in helping others believe it, too.

Strategic Goals

The long-term key areas of focus in support of our vision and mission include:

  • Enhancing existing products and services​
  • Strengthening key relationships​
  • Pursuing new product and service opportunities​
  • Ensuring organizational and financial sustainability

Operational Goals

Our new strategic goals will translate into two critical operational (and organizational) goals for the coming year, including:

  • Focusing on elevating our core services and helping our college partners increase applications
  • Investing in the foundations that can position us for the future, like ensuring our underlying technology remains relevant, secure, and capable of growing our products and services

We’re excited to continue the conversation about our new Strategic Plan with our partners. Please reach out to us if you’d like to learn more about how we’ll bring our strategic and operational goals to life!

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Domestic Application

As usual, the past year saw enhancements to the domestic application, including a considerable upgrade of the platform’s underlying technology, improvements to how we process key documents, and the introduction of a new Vouchers Portal.

Platform Upgrade

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Stephanie Burgess-Josol

Hello, I'm Stephanie Burgess-Josol

Stephanie Burgess-Josol
Years at OCAS: 2
Key responsibilities: Working with OCAS employees in a range of roles – including software developers, Contact Centre agents, IT specialists, and project managers – to ensure our products are being updated to meet the needs of our college partners.
Essential skills: Time management and flexibility – we’re often changing our priorities to accommodate new requests from our partners. Making these adjustments in a timely yet calm and collected manner makes a world of difference.
Biggest challenge: Not having enough hours in the day, mostly.
Favourite project: Domestic on Demand has the potential to completely change how we support our partners and how they access application information. I’m really proud of our work in this area.
Favourite part of the job: Collaborating with my OCAS colleagues to support our college partners.
Favourite hobbies: I enjoy travelling with my family – which usually focuses on trying new food and physical activities. We’re not the sit-on-the-beach type of family and instead do stuff like ziplining, surfing, and everglade air boat tours.
Stephanie Burgess-Josol

Hello, I'm Stephanie Burgess-Josol

Stephanie Burgess-Josol

Years at OCAS: 2

Key responsibilities: Working with OCAS employees in a range of roles – including software developers, Contact Centre agents, IT specialists, and project managers – to ensure our products are being updated to meet the needs of our college partners.

Essential skills: Time management and flexibility – we’re often changing our priorities to accommodate new requests from our partners. Making these adjustments in a timely yet calm and collected manner makes a world of difference.

Biggest challenge: Not having enough hours in the day, mostly.

Favourite project: Domestic on Demand has the potential to completely change how we support our partners and how they access application information. I’m really proud of our work in this area.

Favourite part of the job: Collaborating with my OCAS colleagues to support our college partners.

Favourite hobbies: I enjoy travelling with my family – which usually focuses on trying new food and physical activities. We’re not the sit-on-the-beach type of family and instead do stuff like ziplining, surfing, and everglade air boat tours.

The Domestic Application Service platform upgrade – completed in March 2023 – was about enhancing the core infrastructure of our domestic application to modernize our technology and improve the security and stability of our core service.

Not only that, but this project enables OCAS to add new features designed to improve data integrity and maintainability; in other words, it makes it easier for our organization to organize, access, and share critical data associated with the domestic application.

With the upgrade now complete, OCAS can focus on enhancing several of our most important and related offerings, from Domestic Apply to the Data Warehouse, Power BI reports, and My Student Record.

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Document Processing Enhancements

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To reduce the effort and time required of OCAS and college staff to scan and index supporting documents – as well as address some long-standing user experience issues – we’re introducing new processing tools and replacing legacy technology.

Here’s a quick breakdown of the changes:

  • Documents received in PDF format are uploaded directly in Apply Admin, making them easier for OCAS and college staff to access.
  • PDFs that need to be split or merged are done so prior to upload using Adobe Acrobat, saving time.
  • We’ve reduced the number of clicks required of users to access a document on an applicant’s record; the goal: reduce the time between docs arriving and being sent to colleges.
  • Scanned paper documents are reviewed in Apply Admin before being marked available, improving the accuracy of those documents.

This isn’t the end of OCAS’ improvements to our document processing. In the coming year, we’ll be exploring an initiative that enables applicants to upload more document types, with OCAS staff reviewing and approving all relevant uploads.

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Vouchers Portal

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To assist learners in managing the cost of applying to college, OCAS and our partners participate in a voucher system that helps cover the domestic application fee. However, in the past this process was cumbersome, with partners filling out PDF forms that are sent to OCAS’ Finance team, while using spreadsheets to manage their vouchers.

The new OCAS Vouchers Portal is designed to simplify and modernize this process. By using a new, highly secure self-service digital solution, the new portal makes it vastly easier for partners – including colleges and high schools – to acquire vouchers for prospective post-secondary students. Through the portal, partners can view details on how many vouchers they have access to, as well as which specific vouchers have been redeemed. Partners can even export a list of vouchers for their own reporting and analysis.

Using the Vouchers Portal

The Vouchers Portal features a fresh look and easy-to-use navigation with three main sections – Home, Vouchers, and Reports. To help partners become familiar with the portal and how it works, we’ve created a comprehensive user guide that outlines each section of the portal.

Partners can request vouchers directly through the portal and track the status of their order as it’s processed by our finance team. To keep partners informed, email notifications are sent when an order is approved and vouchers are ready.

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Importantly, the portal can also help partners ensure that vouchers are used by applicants to apply to programs at their college. This optional feature requires that applicants have at least one program choice for the college that purchased the voucher on their application.

To access that user guide and learn more about the new Vouchers Portal, reach out to us via service@ocas.ca.

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Developer Documentation Site

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To help centralize critical tools for OCAS partners in various roles – like developers, administrators, and school board staff – last year, OCAS created a special developer site (accessible at developer.ocas.ca). Tentatively called ‘OCAS for Developers’, the site makes it easy for college partners to access tools and resources associated with our domestic and international applications.

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Currently, the developer site features in-depth information about Domestic on Demand and the International Application Service. Both include details on how the platforms work, as well as technical documents and specifications on their integration with college platforms, such as student information systems.

The goal of the site is to make it easier for developers and related support staff at the colleges to access documentation associated with integrating OCAS systems. In the future, we plan to improve the site through the addition of new technical documentation for emerging OCAS products and services from day one.

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International Application

This past fiscal year also saw lots of activity involving the OCAS International Application Service (IAS). During that time, our organization introduced measures that help our partners more effectively manage application caps; access and analyze relevant data; and save time and resources in helping international students begin their education journeys in Ontario.

This was also a banner year for the IAS, with more than 267,000 international applications managed by OCAS in calendar 2022! To help continue growing these applications and support our partners’ goals for international education, we’ll be investing even more in the IAS in the years to come – in fact, that’s a key part of our new Strategic Plan.

Seat Management and Diversification

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Wayne Hesch

Hello, I'm Wayne Hesch

Wayne Hesch
Years at OCAS: 7
Key responsibilities: Collaborating with OCAS teams to be the voice of the customer – this could be our college partners, applicants, or international agents – when it comes to the International Application Service (IAS). I also spend time looking back at what we’ve previously implemented by examining the feedback from our customers, determining where we need to make further improvements, and figuring out how that future work relates to overall business priorities.
Essential skills: Over the last few years, I’ve found that ‘soft skills’ – like communication and teamwork –have been useful in understanding user problems. Having empathy for the end user has also been hugely important in finding viable solutions to the problems faced by international students and our college partners.
Biggest challenge: When I started in 2016, OCAS did not have an international application service. There was a steep learning curve for me to understand the domain, the business rules, and the challenges our partners were facing.
Favourite project: I’ve worked on the International Application Service since I started at OCAS and I’m proud of its growth and success over the years – from two institutions in 2017 to 14 today.
Favourite part of the job: I enjoy researching and learning about international education, the application and admissions journey of students, and the critical role that international agencies play in this business.
Favourite hobbies: I enjoy golf, fishing, and travelling.
Wayne Hesch

Hello, I'm Wayne Hesch

Wayne Hesch

Years at OCAS: 7

Key responsibilities: Collaborating with OCAS teams to be the voice of the customer – this could be our college partners, applicants, or international agents – when it comes to the International Application Service (IAS). I also spend time looking back at what we’ve previously implemented by examining the feedback from our customers, determining where we need to make further improvements, and figuring out how that future work relates to overall business priorities.

Essential skills: Over the last few years, I’ve found that ‘soft skills’ – like communication and teamwork –have been useful in understanding user problems. Having empathy for the end user has also been hugely important in finding viable solutions to the problems faced by international students and our college partners.

Biggest challenge: When I started in 2016, OCAS did not have an international application service. There was a steep learning curve for me to understand the domain, the business rules, and the challenges our partners were facing.

Favourite project: I’ve worked on the International Application Service since I started at OCAS and I’m proud of its growth and success over the years – from two institutions in 2017 to 14 today.

Favourite part of the job: I enjoy researching and learning about international education, the application and admissions journey of students, and the critical role that international agencies play in this business.

Favourite hobbies: I enjoy golf, fishing, and travelling.

To support our college partners’ seat management and diversification goals, we introduced an application caps feature that automatically adjusts program availability when a college’s own cap is met for applicants from specific countries or agencies. This measure has already resulted in fewer excess applications and improved application processing times – meaning it’s benefitting both colleges and learners.

OCAS also secured a patent for this technology last year – this patent was filed in February 2019 by several members of the current OCAS team, including Alisha Sanghera, Darren O’Shea, Michael Aldworth, Wayne Hesch, Kevin Schneider, and President and CEO Marc Provencher.

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International Data

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Because we understand that our partners need easy and immediate access to accurate, reliable, and recent data related to international applications and enrolment, in the past fiscal year we improved the ways in which partners can access this kind of information. This has taken the form of customized reporting and dashboards – embedded in the IAS – that leverage interactive data visualization software.

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OCAS Verify

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As explored in more detail elsewhere in this annual report, last year was big for OCAS Verify, our international applicant verification tool. Now being leveraged by almost a dozen Ontario colleges, in 2022 Verify was embraced by the Canada Border Services Agency (CBSA), which began using it at several major ports and border points of entry.

This rollout has resulted in expedited verification of legitimate applicants, earlier detection of potentially suspicious application behaviour, and reduced phone calls and emails to college staff. Overall, that’s meant considerable time savings for everyone involved, from international learners to immigration officials and college administrators.

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Strategic Initiatives

Formed during the early stages of the pandemic, for several years now Strategic Initiatives has played a key role in helping OCAS keep in touch with our partners in higher education.

Today, they’re a small but mighty team that, with the pandemic subsiding, has enjoyed the opportunity to interact with our partners in face-to-face conversations during major events, campus visits, and community engagement activities. In doing so, they’re helping OCAS tailor our service offerings to the evolving needs of our partners.

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Strategic Initiatives is led by Shannon Lipskie, Vice President, Partner Relations, who spent roughly 25 years working at Ontario colleges before arriving at OCAS two years ago. Shannon’s vision for the Strategic Initiatives team – which also includes Erin Babbey and Vanessa De Luca, both of whom hold the title of Strategic Initiatives Coordinator – is to establish meaningful connections through listening and learning opportunities that support OCAS’ higher education partners.

Our Mission

The Strategic Initiatives team pursues a mission focused on:

  • Building a comprehensive understanding of all partners’ needs and motivations
  • Consolidating insights to align with organizational goals and ensure critical information reaches the right people
  • Positioning OCAS as the college system’s go-to partner for strategizing and collaboration
  • Advocating for new opportunities that support equity, diversity, and inclusion

Strategic Initiatives isn’t the only OCAS team regularly interacting with our partners to see how we can help them – they’re joined in that venture by the Partner Success Office, Innovation, and executive teams, among others.

Strategic initiatives diagram showing how the team works

Strategic Initiatives Lifecycle

Strategic Initiatives are a repeating cycle of:

  • Committees
  • Sponsorships
  • Events
  • Projects
  • Focus Groups

However, they do approach their relationships in a few distinct ways:

  • Their interactions with partners aren’t driven by product or service outcomes – they’re focused on learning about complex issues that may need a lot of conceptual thinking to work out.
  • They seek to consolidate their insights with other colleges to see how we can collaborate to find solutions.
  • They’re focused on both the micro and macro – meaning they can solve small problems but are always thinking about helping our partners overcome major challenges.

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Results

Strategic Initiatives has been busy over the past year. During that time, they:

  • Played a central role in organizing the OCAS Conference
  • Collaborated with college representatives to update our skilled trades microsite
  • Represented OCAS at the Ontario College Fair and other major external events
  • Met with individuals from across the college system to learn what’s motivating and challenging them on a day-to-day basis

In the year ahead, Strategic Initiatives hopes to see more requests for collaboration come in from the colleges, as well as growth in OCAS’ company-wide knowledge of our partners, their cultures, and needs.

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